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Monthly Archives: October 2011

  • Whistler XTR-693SE is the XTR-690SE

    Searching for the Whistler XTR-693SE radar detector? This model is sold exclusively by Wal-Mart and not on their web site. In addition, Wal-Mart only sells the XTR-693 SE in a few select stores, so you may or may not even be able to find a location that carries it in your area.

    But don't despair. As an authorized Whistler dealer, we actually do carry it, but as a different model number, the Whistler XTR-690 SE. The fact is, the Whistler XTR-693SE and the XTR-690SE are the exact same model. It was simply rebranded by Whistler to be sold exclusively in Wal-Mart stores as the 693SE.

    Why the different model numbers? As we mentioned before, it is strictly for marketing purposes, not technical or even aesthetic ones. While creating an exclusive model number is great for the "big box" retailers like Wal-Mart, it's generally a bad deal for consumers. To find out why, read Beltronics V6 and V8 radar detectors.

  • Beltronics V6 and V8 Radar Detectors

    As an authorized Beltronics dealer, we are proud to carry their full line of radar detectors. However, it has been brought to our attention that we may be missing a couple of models, the V6 and the V8. Not to worry, we do have them. The Beltronics V6 and the Beltronics Vector 940 are the exact same model. So are the V8 and Vector 955. The Beltronics 940 and 955 radar detectors were simply rebranded as the V6 and V8 to be sold specifically by Best Buy.

    Why would Beltronics go through the trouble to repackage and rebrand these radar detectors when they already have perfectly good model numbers to begin with? It is fairly common for manufacturers to create "special" models for large retailers. This practice is generally bad for consumers, but has big benefits for the retailer. Why is this a bad deal? Since this "model" is specific to one retailer it is very difficult for consumers to comparison shop, so the retailer is able to charge considerably more for the same product!

    We sell our Beltronics Vector 940 and Vector 955 radar detectors for considerably less than their Best Buy counterparts. At the time of this posting, the price difference is around $40.

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